Non Profit Case Study

Challenge: Increasing overall brand awareness, and driving additional one time and recurring donations.

Solution: Establish a Google Nonprofit account to capitalized on the Google Ads Grant and dominate paid search traffic, and compliment efforts through search engine optimization, increasing organic search visibility.

Increasing Visbility

Brand awareness is key to increasing various conversions for non profits, whether it be supply donations, volunteers, sponsors, or monthly giving.

Ensuring visibility on Google’s SERP is a great first step to introduce your brand to those who may not be familiar, with the end goal of driving conversions.

First Year Results

Through continuous management and optimization, we were able to achieve triple digit percentage growth across all key engagement metrics for this clients Google Ads Account, capitalizing on the $10,000/month grant.

In addition to their increased visibility through paid search, we are also observing a significant increase in our tracked keywords, with 242% increase in ranked keywords on Google over last 12 months.